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BRANDING & ART DIRECTION
Red Bank Design Center (RBDC) is an interior design firm, to-the-trade sourcing library, and showroom gallery. From 2020 to 2024 I oversaw all forms of media and took part in designing all visual representations of the company and its vast vendor library.
I created a place for myself at Red Bank Design Center. When I initially interned there in January of 2020, they had no logo assets, an incohesive social media presence, and a website unmaintained for 5 years. Their contracts were disorganized and all their forms needed to be recreated.
Expanding on RBDC's existing branding, I performed a brand audit by recreating all of their design assets including defining their identity. I created the presentation assets for client-facing presentations and the step-by-step materials on how to represent the design process to clients.
RESPONSIBILITIES:
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Branding
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Editorials
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Advertising
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Presentations
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Photo Staging
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Photo-Editing
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Photography
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Sign Design
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Social Media
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Website Design
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Art Direction
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Strategy
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Event Planning
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Forms/Contracts
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Mailers
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Product Staging
GD MAGAZINE & CONCEPT
The GD™ or General Designer concept was created to change the stigma of what an interior designer's role is regarding new-builds and construction. The GD™ was created to be a certified title interior designers would apply themselves to earn.
SOCIAL MEDIA
I curated and maintained Red Bank Design Center's social media presence. This included creating Before & After examples of the firm's work to display in various media.
GD MAGAZINE
This debut edition of General Designer Magazine profiles some of the first professionals to utilize the certified GD™ title. This portfolio of talent gives a brief summary of each designer and illuminates the processes and procedures involved in designing, renovating and constructing commercial spaces and residences.
MAILERS
FORMS
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